In Focus: SXSW 2017
For 10 days every March, Austin, Texas becomes the international hub for all things music, film and interactive media.
As host of the annual South by Southwest (SXSW) conference, the city welcomes thousands of artists, speakers and media members from all around the world. The conference itself features countless sessions, showcases, screenings, concerts, exhibitions, and endless networking opportunities. Last week we experienced it all firsthand.
Thanks to industry leaders from Google, Vevo, Apple Music, Bonnarroo and multiple record labels, as well as legends like Nile Rodgers, Garth Brooks and Run DMC’s Darryl McDaniels, we explored everything from the healing power of music and hip-hop’s effect on mainstream culture to the future of music festivals and live-streaming. Between sessions, we also had the opportunity to connect with some amazing people and check out some super cool music from across the globe.
Here’s a look back at our whirlwind week at SXSW. Thanks for the memories, Austin!